Partner
SOON_
Services
Design Direction, Website Design
Awards
W3 GOLD - Best Home Page, W3 GOLD Fashion & Beauty, W3 SILVER Best use of Photography
Partner
SOON_
Services
Design Direction, Website Design
Awards
W3 GOLD - Best Home Page, W3 GOLD Fashion & Beauty, W3 SILVER Best use of Photography
Partner
SOON_
Services
Design Direction, Website Design
Awards
W3 GOLD - Best Home Page, W3 GOLD Fashion & Beauty, W3 SILVER Best use of Photography
Plugging a bit of dynamism into headless eCommerce
Applying visual polish onto the online experience whilst adhering to the design systems we had also put in place.
Belstaff is a luxury high street clothing brand operating globally from the UK. Much of its revenue comes from online sales, designed by SOON_ and supported by SOON_’s headless eCommerce infrastructure.
A third party client to Belstaff had created a visual look and feel for a series of components that they wanted to integrate into their site. What made these components stand out from what already existed was their dynamism: motion and responsiveness was key to their design.
The existing site had been built by SOON_, but was largely static in appearance: It was for us to integrate these new designs into our design system and make the look and feel that we had been presented with into something robust.
Plugging a bit of dynamism into headless eCommerce
Applying visual polish onto the online experience whilst adhering to the design systems we had also put in place.
Belstaff is a luxury high street clothing brand operating globally from the UK. Much of its revenue comes from online sales, designed by SOON_ and supported by SOON_’s headless eCommerce infrastructure.
A third party client to Belstaff had created a visual look and feel for a series of components that they wanted to integrate into their site. What made these components stand out from what already existed was their dynamism: motion and responsiveness was key to their design.
The existing site had been built by SOON_, but was largely static in appearance: It was for us to integrate these new designs into our design system and make the look and feel that we had been presented with into something robust.
Plugging a bit of dynamism into headless eCommerce
Applying visual polish onto the online experience whilst adhering to the design systems we had also put in place.
Belstaff is a luxury high street clothing brand operating globally from the UK. Much of its revenue comes from online sales, designed by SOON_ and supported by SOON_’s headless eCommerce infrastructure.
A third party client to Belstaff had created a visual look and feel for a series of components that they wanted to integrate into their site. What made these components stand out from what already existed was their dynamism: motion and responsiveness was key to their design.
The existing site had been built by SOON_, but was largely static in appearance: It was for us to integrate these new designs into our design system and make the look and feel that we had been presented with into something robust.
What we did
Created a series of eleven components, working across all breakpoints, that Belstaff could themselves integrate into their site via our CMS.
Created interactive prototypes in Framer. This enabled us to highlight any blind spots that weren’t exposed within look and feel or our static Figma pages.
As we would with static Design Systems, we built up a system for dynamic elements that allowed us to work efficiently and consistently.
Built up a strong relationship with the client that enabled us to work together and understand each others needs.
Designed and built a user friendly CMS that the client could use to easily build up customer facing pages.
What we did
Created a series of eleven components, working across all breakpoints, that Belstaff could themselves integrate into their site via our CMS.
Created interactive prototypes in Framer. This enabled us to highlight any blind spots that weren’t exposed within look and feel or our static Figma pages.
As we would with static Design Systems, we built up a system for dynamic elements that allowed us to work efficiently and consistently.
Built up a strong relationship with the client that enabled us to work together and understand each others needs.
Designed and built a user friendly CMS that the client could use to easily build up customer facing pages.
What we did
Created a series of eleven components, working across all breakpoints, that Belstaff could themselves integrate into their site via our CMS.
Created interactive prototypes in Framer. This enabled us to highlight any blind spots that weren’t exposed within look and feel or our static Figma pages.
As we would with static Design Systems, we built up a system for dynamic elements that allowed us to work efficiently and consistently.
Built up a strong relationship with the client that enabled us to work together and understand each others needs.
Designed and built a user friendly CMS that the client could use to easily build up customer facing pages.
