Partner
Bowbridge
Services
Design Direction, Branding, Events
Partner
Bowbridge
Services
Design Direction, Branding, Events
Partner
Bowbridge
Services
Design Direction, Branding, Events
Streamlining and modernising FTSE250 utilities company
A boost was needed that would not only give a fresh, modern look but also get up to speed with the new landscape in which it would operate.
Experience (particularly at places like Burberry) had shown that consistent, rigid guidelines not only strengthened a brand but helped all staff, not just designers, spot inconsistencies more easily and help keep things on track.
When we did our audit of the existing comms, it was evident that loose branding at the beginning had laid the foundations for teams and individuals to fill gaps with branding decisions, which included aesthetic adjustments that (however well intentioned) were really only having a significantly detrimental effect on brand consistency.
So the foundations needed to be much more solid in order for us to have success.
Streamlining and modernising FTSE250 utilities company
A boost was needed that would not only give a fresh, modern look but also get up to speed with the new landscape in which it would operate.
Experience (particularly at places like Burberry) had shown that consistent, rigid guidelines not only strengthened a brand but helped all staff, not just designers, spot inconsistencies more easily and help keep things on track.
When we did our audit of the existing comms, it was evident that loose branding at the beginning had laid the foundations for teams and individuals to fill gaps with branding decisions, which included aesthetic adjustments that (however well intentioned) were really only having a significantly detrimental effect on brand consistency.
So the foundations needed to be much more solid in order for us to have success.
Streamlining and modernising FTSE250 utilities company
A boost was needed that would not only give a fresh, modern look but also get up to speed with the new landscape in which it would operate.
Experience (particularly at places like Burberry) had shown that consistent, rigid guidelines not only strengthened a brand but helped all staff, not just designers, spot inconsistencies more easily and help keep things on track.
When we did our audit of the existing comms, it was evident that loose branding at the beginning had laid the foundations for teams and individuals to fill gaps with branding decisions, which included aesthetic adjustments that (however well intentioned) were really only having a significantly detrimental effect on brand consistency.
So the foundations needed to be much more solid in order for us to have success.
