Services
Design Direction, Branding, Immersive/Experiential
Services
Design Direction, Branding, Immersive/Experiential
Services
Design Direction, Branding, Immersive/Experiential
Building a fully experiential espionage museum in Manhattan from the ground up.
Our job was to create a modern, premium experience both inside and outside of the museum.
Overall we wanted to create a slick experience for visitors that would be way above the usual museum experience: An environment with a modern, premium feel that would use the latest technology to display content and give its audience a genuinely immersive time. We were directly with the creative director and CEO on research and development for both museum and future experiences for when visitors left: Everything from playful apps to animated series and merchandise. An RFID wristband would enable visitors to undertake a Krypton Factor style challenge as they went through each zone of the museum, with the results being collated into a unique spy profile which would be presented to them at the end. And the museum content itself was to be presented in a rich way: audio visual experience was going to play a big part for much of it on varying scales of size.
Building a fully experiential espionage museum in Manhattan from the ground up.
Our job was to create a modern, premium experience both inside and outside of the museum.
Overall we wanted to create a slick experience for visitors that would be way above the usual museum experience: An environment with a modern, premium feel that would use the latest technology to display content and give its audience a genuinely immersive time. We were directly with the creative director and CEO on research and development for both museum and future experiences for when visitors left: Everything from playful apps to animated series and merchandise. An RFID wristband would enable visitors to undertake a Krypton Factor style challenge as they went through each zone of the museum, with the results being collated into a unique spy profile which would be presented to them at the end. And the museum content itself was to be presented in a rich way: audio visual experience was going to play a big part for much of it on varying scales of size.
Building a fully experiential espionage museum in Manhattan from the ground up.
Our job was to create a modern, premium experience both inside and outside of the museum.
Overall we wanted to create a slick experience for visitors that would be way above the usual museum experience: An environment with a modern, premium feel that would use the latest technology to display content and give its audience a genuinely immersive time. We were directly with the creative director and CEO on research and development for both museum and future experiences for when visitors left: Everything from playful apps to animated series and merchandise. An RFID wristband would enable visitors to undertake a Krypton Factor style challenge as they went through each zone of the museum, with the results being collated into a unique spy profile which would be presented to them at the end. And the museum content itself was to be presented in a rich way: audio visual experience was going to play a big part for much of it on varying scales of size.
What we did
Fundamentally we created visual content to accompany rare artefacts in the world of Espionage. Spread across two huge floors, the experience was split into 7 zones that educated visitors but also allowed them to take on challenges that, at the end of the experience, would gather their results and present them with an archetype.
This archetype is based on the results of the different challenges the visitor has undertaken. We developed a series of post-experience ideas tailored to visitors based on their results that would hold their interest in the world of espionage and our upcoming events, as well as developing experiences for those unable to visit the space.
We helped create a solid set of digital, updatable guidelines, complete with templates across all media and explanations of how to work with the branding.
In addition, we collated the entire experience into book form, and designed it in such a way that would allow us to translate it into various languages with relative ease.
This book, alongside other merchandise, was created with quality in mind. We sourced many production houses in making sure this was made with premium quality in mind, and art directed photoshoots to make sure it was presented with equal finesse.
What we did
Fundamentally we created visual content to accompany rare artefacts in the world of Espionage. Spread across two huge floors, the experience was split into 7 zones that educated visitors but also allowed them to take on challenges that, at the end of the experience, would gather their results and present them with an archetype.
This archetype is based on the results of the different challenges the visitor has undertaken. We developed a series of post-experience ideas tailored to visitors based on their results that would hold their interest in the world of espionage and our upcoming events, as well as developing experiences for those unable to visit the space.
We helped create a solid set of digital, updatable guidelines, complete with templates across all media and explanations of how to work with the branding.
In addition, we collated the entire experience into book form, and designed it in such a way that would allow us to translate it into various languages with relative ease.
This book, alongside other merchandise, was created with quality in mind. We sourced many production houses in making sure this was made with premium quality in mind, and art directed photoshoots to make sure it was presented with equal finesse.
What we did
Fundamentally we created visual content to accompany rare artefacts in the world of Espionage. Spread across two huge floors, the experience was split into 7 zones that educated visitors but also allowed them to take on challenges that, at the end of the experience, would gather their results and present them with an archetype.
This archetype is based on the results of the different challenges the visitor has undertaken. We developed a series of post-experience ideas tailored to visitors based on their results that would hold their interest in the world of espionage and our upcoming events, as well as developing experiences for those unable to visit the space.
We helped create a solid set of digital, updatable guidelines, complete with templates across all media and explanations of how to work with the branding.
In addition, we collated the entire experience into book form, and designed it in such a way that would allow us to translate it into various languages with relative ease.
This book, alongside other merchandise, was created with quality in mind. We sourced many production houses in making sure this was made with premium quality in mind, and art directed photoshoots to make sure it was presented with equal finesse.
